Why is copyright going to be the biggest YouTube issue in 2020?

Why is copyright going to be the biggest YouTube issue in 2019?

YouTube internally due to misconduct by creators, concerns about injustice, and the struggle to strike a balance between community and business activism However, throughout the second half of the year, YouTube also participated in a quiet war with the European Union on copyright guidelines, and this would be  The guidance is important results for YouTube users in the European Union and abroad during 2020

The most popular content, including historical films and movie reviews, and video games, are affected by new legislation proposed by the European Union that will compel the site to create a "download filter" that would block content that is likely to infringe copyright.

 Copyright Directing is the European Union's latest endeavor to modernize copyright laws, prevent piracy, and ensure that original creators receive the fruits of what they produce.

This was a particular problem in the music industry, as musician Paul McCartney points out in a support speech to direct copyright, there is a "value gap", in which media platform companies can take advantage of copyrighted material without adequately compensating the artist.

 Concerns about fair pay in the Internet age are not new to music artists and have been behind Taylor Swift's reluctance with Spotify, Beyonce and Jay-Z's developments for Tidal.

Many European networks, studios, and publishers have supported copyright guidance to fix this gap in value.

 The dissolution of the European Union, which was approved by Parliament in September and put to a final vote in the spring of 2020, calms the concerns of indigenous creators by holding media platform companies, such as YouTube, responsible for the copyrighted content codified in Article 13.

This ruling encouraged a rare alliance between YouTube and its creative community, YouTube argued that it already had means to disclose and compensate indigenous creators for their work, content identifier and copyright matching tool, these tools assist original creators in discovering copyrighted content and then  Report violations to YouTube, which will remove the offending video.

However in 90% of instances of copyright use on the platform, original content producers are opposed to deleting the video and instead requesting to share video advertising revenue with them, Content ID has distributed over € 2.5 billion to copyright holders.

 Under Article 13, YouTube will have to publish pre-procedures to avoid liability, which means introducing algorithmic filtering.

 Simply, YouTube material that may use other copyrighted material will be prohibited to the site. The idea of ​​a “download filter” has angered the YouTube community, as the filter will prevent the upload of any videos with copyrighted content, be they images or clips  Included video or music and songs.

 YouTube's arguments are well illustrated as the platform has fought throughout history to develop a tool for discovering copyright, and counterfeit copyright claims have been a problem for platform creators as well.

 But in general, the copyright problem is a serious problem for YouTube creators and can take away from them profits or content or even drive them out, while expanding the previous copyright algorithms due to Article 13

Chief Executive Suzanne Wojcicki has stated that Article 13 will result in millions of EU citizens not being able to access videos they have watched more than 90 billion times in the past month.

 Many owners of channels in the European Union have published hundreds of protest videos against the controversial Article 13, and YouTube bets through its officials and moves towards preventing its passage, and this is the first topic the company focuses on this year, if it fails in it, this will have clear effects on its profits, revenues and traffic on its website.  .